Week 8: Visual Content
My brand, IMDUSTINTHEWIND, thrives on the use of videos and photos. Since m y brand focuses on traveling and adventure through the lens of a gay person, I am tasked with presenting my travels and my life, visually. Via the use of various “visual” social media pages, I have learned first-hand how much greater a response a visual post receives versus a simple text post. Instagram www.instagram.com/imdustinthewind Followers: 1227 Instagram is highly addictive due to the rapid-fire, highly visual nature of the content. I receive the majority of my likes and views via Instagram, so I make sure to post a teaser video on instagram for any full-length video I am uploading to YouTube. One of the easiest and most-widely viewed features on Instagram is the “story” section. I am an almost daily user of the story; approximately 10-20% of my followers view my story on a daily basis, and a great deal of advertising occurs b...