Week 5: My Target Market

I am starting a production or content-creation company that will create graphics, video, and print regarding travel, outdoor living, or what many people refer to as "lifestyle."  I have no illusions that I am up against a mass of competitive content, however, I also know that no success comes without trying.  My target market will be teenagers to seniors, anybody who is interested in travel adventures or the outdoor lifestyle.  I believe that each social media medium engages a certain demographic; facebook, for example, is generally an older demographic, whereas instagram and snapchat are younger mediums.  I look foward to using analytics to discover more about what type of people I'm reaching, and thus, refining my approach to cater to my audience.  

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