Week 5: Analyzing a Website's Reach: Demographics and Psychographics

This week's blog post reviews the websites of two casual dining spots: Teri Cafe (tericafe.com) and Chilis (www.chilis.com).

 Teri Cafe is a locally owned noodle restaurant.  The website is well-done and interestingly, it focuses on the people aspect of the business.   The site's landing page presents a time-lapse video of the restaurant during a busy dining period.  The site continues to describe the story behind the restaurant, mentioning how it has been family owned and operated for over 30 years.  

 In turning our attention to the Chili's site, the most striking difference is the content: Chili's immediately inundates the visitor with high-quality images of mouth watering foods.  Teri Cafe does a great job at humanizing it's enterprise, but Chili's directly plays to the audience's instinct of hunger.  

 Teri Cafe and Chilis both cater to customers looking for a restaurant, however, the two eateries are operating on different scales.  Teri Cafe is attempting to cultivate the local market of north county San Diego, largely by appealing to a customer's desire to eat at a local business.  Chilis, on the other hand, is marketing to customers nationwide and beyond.  The difference in scale is apparent as Chilis offers an app-based food ordering system and curbside pickup system; Teri Cafe has some basic information about its noodles and deals, but lacks the robustness or in-your-face attitude of chilis.

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