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Week 10: Blogging- Adding some Personal Interest

Pretty much every industry on the planet works to serve humans in one way or another.  Even if your job is welding steel for transmission towers, you are in effect, servicing humanity at large.  Adding human interest to a blog post is an excellent way to personalize an industry that sometimes seems to have a disconnect from the actual human consumer in which it serves.  Returning to the example of the welder, a welding company might want to include a story about one of it's workers on it's website; this allows the company to stand out to a buyer who might be researching it's products.  While a buyer is certainly searching for high quality materials, just the slightest human touch that stands out will go a long way.  

In regards to my choice industry of travel blogging, it always makes sense to show a destination through very human eyes.  While featuring landmarks is interesting, it is exponentially more interesting to include some people in the photo or media featuring the …

Week 9: Twitter Reflections

In order to locate new connections on twitter I used the search words "travel" "travel blog" "travel blogger" and "travel media."  I became curious as to how many twitter users were using the angle "gay travel," so I included this in my search terms.  I also decided to search my search terms as tags, using the advanced search option.
Lists I created two lists: 
1.)  People- many users are interested in what other people are doing, so I thought it'd be nice to have a list of some people who have a successful twitter engagement.  I added some of my favorite twitter finds including @codyko and @nomadicboys.
2.) Organizations- this is the other side of twitter, and important to travel media.  Organizations such as @couchsurfing @lonelyplanet and @nytimestravel do a good job at offering variety in the realm of travel. 
By creating these lists I can focus on what individuals are doing versus organizations, which inherently offer more variety.

Twitter Accounts

I chose to follow up on the twitter accounts of the people whose visual media I analyzed:

1.) Lost LeBlanc- twitter

Christian LeBlanc hasn't quite translated his YouTube and Instagram following to Twitter, though he still has a decent 12.5K followers.  Mr. LeBlanc has done a good job at keeping his page consistent with his other social media: he has a consistent headline photo that contains his logo and his profile photo is the same as his instagram.   As for his posting: LeBlanc has done a decent job at mixing original twitter content with reposts from his YouTube.  Interestingly, I noticed a collaborative campaign with Skype to promote the SkypeBot.

2.) Monica Church- twitter

Like "Lost LeBlanc," Monica Church hasn't amassed the twitter following that she has on YouTube and Instagram, but still has a respectable 86.2K followers on Twitter.  Ms. Church has a few YouTube channels, one on travel, another on gymnastics, another on fashion, but only one Twitter page where s…

Week 8: Does Visual Media Work ?

Does Visual Media Work for a Travel Vlogging/ Blogging/ Production Business?
Of course!  In fact, visual media is one of the most important parts of this business.  Having crisp, high resolution footage on YouTube, stunning, awe-inspiring photos on Instagram, and consistent, engaging stories on Snapchat and Instagram are all important parts of a successful social media following.  In order to enhance my own presence, I've done some research on a few successful social media channels below:
1.) Lost LeBlanc - Christian Leblanc.  
YouTube This is a travel channel and travel video tips channel that has cultivated a successful following on all of the major visual social media channels.  LeBlanc's YouTube channel is thriving with 536K subs.  The videos range from travel montages, to practical how-to videos about packing or traveling in a certain region, and LeBlanc's own brand of travel/ lifestyle vlogging.  Although LeBlanc doesn't seem to engage too many people (about 1% or le…

Week 8: Visual Content

My brand, IMDUSTINTHEWIND, thrives on the use of videos and photos.  Since my brand focuses on traveling and adventure through the lens of a gay person, I am tasked with presenting my travels and my life, visually.Via the use of various “visual” social media pages, I have learned first-hand how much greater a response a visual post receives versus a simple text post.

Instagramwww.instagram.com/imdustinthewind
Followers: 1227
Instagram is highly addictive due to the rapid-fire, highly visual nature of the content.I receive the majority of my likes and views via Instagram, so I make sure to post a teaser video on instagram for any full-length video I am uploading to YouTube.One of the easiest and most-widely viewed features on Instagram is the “story” section.I am an almost daily user of the story; approximately 10-20% of my followers view my story on a daily basis, and a great deal of advertising occurs between stories I watch.As far as tagging goes, I make sure to maximize the tags I us…

Week 8: Creating and Posting Content

Image
This week I scheduled three posts, two reposts, and one photo.
1.) Steven Hawking. My first post regards the passing of Steven Hawking.  As a truly brilliant and inspirational man, his words always find a place in our cultural dialogue, however, due to his passing, I feel that this share has even more value.
2.) Couchsurfing.  Since my page speaks heavily to travel, I figured I would share a piece that shows how traveling truly can be accessible.  The "5 Things" nature of the post is proven to engage people who want a concise, easy-to-read post.
3.) Snow.  Due to the late winter that southern California is experiencing, I figured an inspirational photo of my friends and I atop a snow-laden mountain would show people to take advantage of the cooler and more precipitous weather.

Week 7: Facebook Strategy

This week I liked 7 facebook pages that create content related to travel, adventure, or that are simply creative and innovative in introducing new ideas

1.) NAS Daily.  I liked NAS Daily because I'm impressed with the consistency that Nas, the pages creator, has in creating a daily 1 minute video.  Nas started his page while traveling, but now creates contents that cover a range of topics.  I hope to recruit from the same demographic of interested viewers.  I can learn from this page, and hopefully, create content that the page admins find interesting, such that I may one day be featured here too.

2.) Wandering Earl.  This is a page I found via a google search of popular travel pages.  Earl's posting schedule is probably a bit more realistic for me, and it'd be nice to create content that he finds interesting and might reference on his page.

3.) Donde la Vida Me Lleva is a page founded by a friend I met traveling a few years ago.  This was one of the first persons who helped …