Business Websites and Social Media Accounts: Exploring the Power Delivery Market

I have spent the past months involved in a power delivery startup.  These companies assist in the engineering and construction of transmission and delivery (T & D) infrastructure, including electrical transmission towers, power substations, and wooden power delivery poles.  Herein, I research 5 related companies, 3 larger firms and 2 smaller firms, and how they have cultivated an online presence, both on their landing pages and social media accounts.  In an attempt to integrate some visual media in my posts, I've embedded an excel spreadsheet, which my readers can open and view in excel, or simply reference within the post.






After reviewing the web presences of 5 of these companies, it became obvious that the larger firms have solid, elegant, user-friendly websites, with fairly active social media presences.  For example, the first three companies use their social media for a variety of publicity.  Ampirical, for example, includes everything from click-bait-esque "motivational Monday" graphic posts to posts publicizing the company's presence at an upcoming job fair.  Something I admired about Ampirical was the nice integration of graphic elements.  The company has created effective visual media, including video, to keep the viewer engaged.  Even though some of Ampirical's posts were the same across their various platforms, their posting consistency is laudable. 

Similarly to Ampirical, Cordoba and Power Engineers had a well-connected web/ social media presence.  All of these companies have been consistently posting across most of the big platforms- facebook, twitter, youtube, and linkedin.  The high quality posts and elegant web pages makes me think that the company has a dedicated staff person, team, or consulting firm that is working to create a great customer-facing online experience.  

Aside from creating a professional look for potential customers, these three companies are boosting the morale of their employees and their attractiveness to future hires.  Cordoba, for example, does a good job profiling one of their employees who received a "Top 20 under 40," accolade.  This type of post commends the worker on a job well done, creates competition within the company to achieve this spotlight, and boosts the company image, both internally and externally.

Turning my attention to the two smaller firms featured, I've noticed that these more modestly-sized companies have very limited social media presences.  Having some knowledge of the industry, I imagine that these companies are very engaged with their immediate work and thus, don't spend much time to enhance their online personas.  I think that these companies would benefit from budgeting for a person or consulting firm to review their online presence and create a more cohesive social media presence.  As demonstrated by the three larger companies, this type of engaging presence enchants not only the customer, but current and future employees as well.

Comments

Popular posts from this blog

Week 1A: My Template

Week 3: Communicating via Socials with Brands

Week 4: Aesthetics, Design, and Branding _ Website Analysis