Most of the major platforms: facebook, instagram, snapchat, and linkedin, can be used for both personal and business promotion and communication. When deciding on which platforms to pursue, it's important to consider the brand (lifestyle, professional, entertainment, etc) and the audience (business/ consumer, young/ old, professional/ lifestyle). Considering these things, I believe that snapchat specifically, has greater viability for personal use or personal brand creation than the other major platforms. Snapchat is built on the premise of "snaps," pics or videos, that can be sent to somebody for one view, then disappear. You can also build a story that can be published for 24 hours, viewed by your selected viewers, or group/ place/ organization, then will disappear. This aligns more with the day-to-day flow of one's personal life or personal brand and is less inclined towards building a concrete platform that a user can review or glean informat...
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