WEEK ONE COMMENTS

Stacy Brock

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Week 1A: My Template

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Ever since I was a kid I thought to myself, "simplicity of actions; complexity of mind."  Following this maxim, I chose a simple template for my blog.  I think that the dominant social media forums follow a similar idea: "simplicity of layout, complexity of content."  Indeed, I believe that social media forums like Instagram and Snapchat are successful due to their clean, streamlined, yet highly visual layouts.  In regards to my template, I plan on posting photos and short videos, accompanied by my own writing.  I believe that successful content engages the senses, sight being one of the most important.  Considering this, I look forward to creating simple, yet engaging posts using the simple layout.
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Week 3: Communicating via Socials with Brands

A customer's communication with a business can end up creating an evangelist for the company, or an enemy of the brand.  I recently booked a trip to Cabo San Lucas on Alaska Air.  I was hoping to bring my surfboard and I had read a blog post that Alaska was now only charging a regular baggage fee of $25 for a checked surfboard.  I wanted to confirm that the baggage fee was indeed this low so I called.  After a short wait of a few minutes, I was pleasantly surprised to be able to speak to a representative who clearly and pleasantly answered my question.  Conversely,  a few weeks ago, I called Intuit with a question I had regarding my subscription to Quickbooks Online.  I had called Intuit before with a technical question and had been pleasantly surprised with the high level of customer service and technical knowledge.  Unfortunately, on this call, I was connected with somebody who was difficult to understand, possibly due to a language barrier.  The most disappointing part of this
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Week 4: Aesthetics, Design, and Branding _ Website Analysis

Does a good website create a good brand or is it the other way around? Having recently designed a website for a startup, I enjoyed the opportunity to analyze the do's and don'ts of other sites.  I looked at 4 websites total, 2 sites to critique for problems and 2 to critique for successes.  It seemed that both pairs of sites either failed or succeeded based on how they organized and presented the relevant information. To start, let's look at 2 sites that could use some improvement.  I reviewed the two sites: www.roverp6cars.com www.gatesnfences.com Both of these sites create an information overload for viewers.  For each of the sites, the home pages are structured as if they were a page in a catalog, versus as an effective table of contents or launch point for information.  Both of these sites could benefit from having a more cleanly laid-out, better organized homepage, thus better helping visitors in their searches.  Another issue these sites suffer fr
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