Week 14: Developing Online Advertising

This week I created two different ads for facebook.  The goals of my ads are as follows:

1.) Reach: I'm trying to gain awareness of my YouTube channel and gain subscribers

2.) Conversions: I'm trying to get clicks that lead to my YouTube channel (hopefully leading to more subscribers).

Considering my goal is to attract viewers and grow my YouTube channel, I will be using a video-based ad to attract viewers.  The content of the video is of utmost importance, as the ad has a brief window to attract the maximum number of viewers.  Impact is key, so a high-quality video with text would attract the most viewers.

My ad object can thus be best described as Traffic: I want to increase traffic to my YouTube channel.  This can be measured using the analytics of my ad, to see how many people watched the ad and clicked on it.


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