Week 10: Blogging- Adding some Personal Interest

Pretty much every industry on the planet works to serve humans in one way or another.  Even if your job is welding steel for transmission towers, you are in effect, servicing humanity at large.  Adding human interest to a blog post is an excellent way to personalize an industry that sometimes seems to have a disconnect from the actual human consumer in which it serves.  Returning to the example of the welder, a welding company might want to include a story about one of it's workers on it's website; this allows the company to stand out to a buyer who might be researching it's products.  While a buyer is certainly searching for high quality materials, just the slightest human touch that stands out will go a long way.  

In regards to my choice industry of travel blogging, it always makes sense to show a destination through very human eyes.  While featuring landmarks is interesting, it is exponentially more interesting to include some people in the photo or media featuring the landmark.  In this case, it almost always makes sense to add a personal touch to a post.  In thinking about a post that would not benefit by adding a human touch, I'm actually struggling to think of an example... perhaps a legal post might not benefit from adding a personal opinion, but even in this case, one might benefit from adding some sort of personal tint to the media.

Comments

Popular posts from this blog

Week 1A: My Template

Week 3: Communicating via Socials with Brands

Week 4: Aesthetics, Design, and Branding _ Website Analysis