Week 11: Newsletters

An effective travel newsletter should contain specific information, ideally with a solid clickbait title.  In the travel industry this often takes the form of, "5 THINGS YOU MUST PACK FOR YOUR TRIP!!!," or "6 REASONS YOU MUST TRAVEL COSTA RICA!"  Indeed, useful items are important, and coupled with an attractive appearance is a real winner.

Appearance of the newsletter in the email is important.  Software that helps administer a newsletter can be helpful in delivering newsletters that are well-branded with consistent graphics and logos.  

Concerning my own newsletter, here is a list of topics that may interest a traveler:

1.) Health Insurance While Traveling

2.) Renting a Car while Traveling 

3.) How to Travel with a large group without killing each other

4.) Gay Travel in Latin America

5.) The Difference between a Tourist and a Traveler

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