Week 11: Email Marketing; Blog Comments

Blogs I commented on:

 Lamar Anderson
Maxim Cardonna
Sujatha Nanduri
Chad Mullen

Comments

Post a Comment

Popular posts from this blog

Week 3: Communicating via Socials with Brands

A customer's communication with a business can end up creating an evangelist for the company, or an enemy of the brand.  I recently booked a trip to Cabo San Lucas on Alaska Air.  I was hoping to bring my surfboard and I had read a blog post that Alaska was now only charging a regular baggage fee of $25 for a checked surfboard.  I wanted to confirm that the baggage fee was indeed this low so I called.  After a short wait of a few minutes, I was pleasantly surprised to be able to speak to a representative who clearly and pleasantly answered my question.  Conversely,  a few weeks ago, I called Intuit with a question I had regarding my subscription to Quickbooks Online.  I had called Intuit before with a technical question and had been pleasantly surprised with the high level of customer service and technical knowledge.  Unfortunately, on this call, I was connected with somebody who was difficult to understand, possibly due to a language barrier....
Read more

Week 4: Aesthetics, Design, and Branding _ Website Analysis

Does a good website create a good brand or is it the other way around? Having recently designed a website for a startup, I enjoyed the opportunity to analyze the do's and don'ts of other sites.  I looked at 4 websites total, 2 sites to critique for problems and 2 to critique for successes.  It seemed that both pairs of sites either failed or succeeded based on how they organized and presented the relevant information. To start, let's look at 2 sites that could use some improvement.  I reviewed the two sites: www.roverp6cars.com www.gatesnfences.com Both of these sites create an information overload for viewers.  For each of the sites, the home pages are structured as if they were a page in a catalog, versus as an effective table of contents or launch point for information.  Both of these sites could benefit from having a more cleanly laid-out, better organized homepage, thus better helping visitors in their searches.  Another issue thes...
Read more

WEEK 2: Personal Vs. Business Social Media

Most of the major platforms: facebook, instagram, snapchat, and linkedin, can be used for both personal and business promotion and communication.  When deciding on which platforms to pursue, it's important to consider the brand (lifestyle, professional, entertainment, etc) and the audience (business/ consumer, young/ old, professional/ lifestyle).  Considering these things, I believe that snapchat specifically, has greater viability for personal use or personal brand creation than the other major platforms.   Snapchat is built on the premise of "snaps," pics or videos, that can be sent to somebody for one view, then disappear.  You can also build a story that can be published for 24 hours, viewed by your selected viewers, or group/ place/ organization, then will disappear.  This aligns more with the day-to-day flow of one's personal life or personal brand and is less inclined towards building a concrete platform that a user can review or glean informat...
Read more